Twitch Brand Campaign —
You're Already One of Us
For our first brand campaign, Twitch teamed up with Anomaly to develop a creative platform that invites both new and existing users to the site. I worked with the internal team at Twitch and the team at Anomaly to craft the motion language for the campaign.
Campaign Launch Film
Dir: Ryan Staake, Prod: Pomp&Clout
The campaign marked the first step to make good on our brand promise of lifting up our creators and bringing them into the focus of our brand marketing. The billboards, digital posters, and wild postings comprised a mix of brand-forward and creator-forward assets to deliver on the creative platform, you're already one of us.
The ads rolled in fall 2019 and went out in conjunction with our product and .com re-launch. The launch required the coordinated effort of teams across Twitch and Anomaly, including Product, Legal, Design, Marketing, and many more.
Press
The New York Times - Twitch Wants You to Know It’s Not Just for Gamers
Adweek - Twitch Tweaks Its Visual Identity
Brand New - It’s all Fun and Games until it’s all Fun and Games
Variety - Twitch Puts on Fresh Coat of Paint
Creative Review - Twitch’s first ever brand refresh is all about its community
Fast Company - Twitch is rebranding for the first time
The Hollywood Reporter - Twitch Launches First Ad Campaign
The Verge - Eight years after its launch, Twitch is getting a slightly new look
Credits
Role: Motion, Design
ECD: Byron Rex Phillipson
AD: Sam Johnson, Adam Stalnaker
Copy: Evan Freitas
Agency: Anomaly LA